Why do you need an SEO copywriter?

If you want your website to get rankings that leave your competitors wondering

whether you use magic in your HTML code...

If you desire people to sit up and take notice of your website...

If you wish that you had a voice that connects you to the world...

...Then you need an SEO copywriter.

An SEO copywriter is different from an SEO expert and a web content developer, as he has to play both these roles. He helps your website build a healthy relationship with popular search engines as well as visitors.

Keywords hold the key:

• An SEO copywriter starts his job with a research to find the most appropriate keywords. SEO copywriters use tools like Overture Keyword Selector tool, WordTracker or Google AdWords Keyword Tool to search keywords that are relevant to your website and business.

• Search engines have crawlers or spiders to search web pages and not web sites. Hence, SEO copywriters realize that in order to get high rankings in popular search engines it is important to have all web pages optimized.

• An SEO copywriter understands that once your website is tracked and high rankings are achieved, traffic is directed to your website owing to the great exposure provided by search engines which will prove beneficial to your business.

• Ranks which you can show off: Any website even with the best content cannot be successful unless it has many visitors and gets the needed exposure. The best way to get good exposure is to be ranked highly in popular search engines, and these high ranks do NOT happen by accident but by SEO. So, in SEO content writing, you get the eyeballs by your SEO and you convert them into dollars owing to your content. Thus, SEO content writing helps your sales shoot up.

Content is king:

• An SEO copywriter understands that no matter how many landing pages you create, no matter the amount of SEO done to your website, no matter the high ranks you achieve…at the end of the day your website is faceless and silent if you do not have content that sells and speaks. An SEO copywriter understands that SEO is of no use if only traffic is directed to your website, people merely visit your website but are not convinced enough to buy your product.

• An SEO copywriter's next step is to create an interesting 'copy'. A professional SEO copywriter sees to it that the insertion of keywords must not make it less readable. The content needs to be tempting, informative and most-importantly, result-oriented.

• An SEO cpywriter knows that while SEO helps your website get more visitors, a good copy ensures that readers are converted into customers. As there are several websites dealing with the same subject on the web; novel, attractive and impressive content is your weapon which an SEO copywriter provides.

The Google Story:

• Relevance: Several websites are created for the sole purpose of attracting search engine crawlers and generating traffic. Google guidelines clearly mention that websites must be created for users and not search engines. Hence, content must be relevant with the sprinkling of keywords not constituting more than 3-4% of the total content. An SEO content writer creates creative, appropriate and result-centric content which helps improve the ranks and eventually sales.

• Balance: Google does not favor 'cloaking' websites which basically means deceiving readers. This becomes an important guideline for SEO content writing, as there is a need to strike balance between enticing readers and attracting spiders. An SEO-friendly sitemap is an example of pleasing both the audiences.

The Google Googly:

Arguably the most sought out search engine - Google is believed to judge websites on the basis of their respective relevance and importance. Now an SEO copywriter is aware that relevance is decided by good rankings due to important keywords. A professional SEO copywriter needs to take care of the need to please both visitors and search engines. An SEO copywriter would also help you chart a site map for your business website.

Google does not prefer 'door way pages' created solely for the purpose of increasing traffic. An SEO copywriter designs the website in a way that it is easily accessible to spiders. Also, links that are not more than two or three clicks away are ideal.

Understanding:

• An SEO copywriter is not merely a technical expert. He needs to understand the specific requirements of every client. Hence, it is important for an SEO copywriter to be open to suggestions, be a good listener and be able to convert customer thoughts into compelling content.

• An SEO copywriter who understands the importance of good content in this competitive world knows the importance of originality. Plagiarized content can lead to the rejection of a website while original content can help give a company the much needed boost by achieving high rankings. Google also blacklists a website that contains duplicated content - and we all know that is dangerous for your business.

• An SEO copywriter knows the rules of the game well and works accordingly. For instance, an SEO copywriter knows that strategic keyword placement is important but if these keywords constitute more than 3-4% of the whole content, it can result in the website being blacklisted and considered SPAM. Hence excessive keywords are avoided by him.

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