Being a remote executive means you will have to attract clients and projects- just like any other business, in fact, you have to actually market yourself! Not only that you have to do it in a way that customers believe in you and are willing to spend their money on you. We will try and delve into some ways and means in which you can market yourself successfully. So lets get going -

1. Register yourself on a staffing site

Having registered yourself on a remote staffing portal like City Talent, you have already taken the first step towards marketing yourself successfully. Thousands of prospective employers from around the world will be able to contact you for work and you can then choose the kind of work you want to do.

2. Offer something extra

Just like manufacturers do in a product, innovate and offer your clients something extra that will attract them to you. It could be a special talent, a freebie or a discount.

3. Advertise your accomplishments

The remote worker does not have the luxury to be modest. You have to talk about your accomplishments and in fact advertise them.

4. Master the art of Communication

Since, you can’t be seen; your talking has to do the trick for you. Practice communicating with prospective clients. See if you sound too aggressive, too loud or are you a prude? Ask family and friends to evaluate.

5. Market yourself or your business as an expert.

Most people have been told throughout their lives to trust and respect the views and ideas of experts. So project yourself as a know-all in your field. For example, "Our (topic) business has the largest selection in the world!" Another example, "I've authored 200 books on Internet marketing!"

6. Give powerful presentations

The best ways to sell your services are the simplest, like giving good presentation of your work. Attend business meetings and give your “30-second promo" to the client. Use it to sell yourself effectively.

7. E-mail marketing

A nice draw is to send a free weekly [email] newsletter. This is a great source of leads from all over the world. Of course, email newsletters are free in more ways than one; the only cost to you is the time you spend developing them.

8. Website promotion

In this information age that we are in, it is necessary for every business person to have a web site to display his/her wares as well as communicate with potential customers. You need a web-site where you explain what services you offer, your credentials and samples of your published work is essential not only to provide information to would-be clients but to show them your competence.

9. Article submissions

This is a good strategy for publicizing yourself and its effects may last for quite a long time. This strategy works best online. In this strategy you select subjects and topics in your area of specialization and post the complete articles to article submission websites for free publication. Each article will contain the writer’s byline at the beginning and a brief bio at the end. The bio will include your name, email address, website URL and what you do or who you are.

The interest that your article generates and the information you provide will have a multiplier effect with increased enquiries on what you offer, orders for your services or more visitors to your website.

10. Advertising

“Advertising pays” is as true today as it was decades back. You can advertise your services in the many free classified ads sites and safe lists. You can also put paid ads on high traffic sites, writer’s sites, job boards, ezine ad networks, etc.

11. Finally, word of mouth promotion/networking

This is the most effective way to promote yourself. Attend seminars on or your area of specialization and inform others that you are a remote worker. Put your name, your occupation and contacts on business cards, calendars, and diaries and distribute freely locally. Ask your friends to recommend you to others.

The possibilities of marketing yourself on the Internet are many and are only limited by your ability to explore them.