Aaj Tak journo and awful sense of parking

Posted on March 4th, 2008 by Harsh

On my way to new office (I was busy shifting office today) I stopped on my way to deposit a cheque in my ICICI Bank Branch in Janakpuri. The community center in Janakpuri is always jam-packed and like most places in Delhi, the parking place leaves a lot to be desired. The parking place in community is one of the most disorganized in Delhi; there is no parking fee so there is obviously no one to ensure that every car is parked without causing inconvenience to other car owners.

When I entered the parking place in my car, I had my office assistant with me, and I asked him to stay inside the car, so that he could call me in case someone wants to move the cars that I had blocked. I believe it is basic sense of social responsibility to ensure that you are not blocking some one else’s way. All said and done, I went into the bank, deposited the cheque in a jiffy and came back only to discover that a red Wagon R was parked a few yards behind my car and that it had blocked around 15 cars. That was absolutely stupid, and the person who had parked must have been totally out of his (her, as I later came to know) sense. On the red WagonR, a sticker of Aaj Tak was glued on the front mirror. I was totally infuriated and so were two more people who wanted to take their car out.

Same thing happened with me at the same place around a week back too but at that time, I noticed the car owner’s visiting card inside the car, and dialed his number, to call him and move his car. I tried to repeat the act today but could not find a single visiting card or the owner’s number. Ten minutes passed by and nobody came, and it was very frustrating. Everyone, including me, was getting late and it was maddening to wait like that. We tried moving the car but the hand brake was up. There was no other way of taking our cars out. An idea struck – I recalled how cars are towed; their front wheels are in the air and the two wheels in the rear are always moving. So, four of us picked up the car from the front and with great effort pushed the car back. That created gap enuf for cars to just sneak out…just. I tried taking out my car first, and maneuvered at many angles to get out, and after 7-8 attempts finally managed to move out.

Just as I managed to take my car out, the owner of Red WagonR appeared. She seemed to be well-educated, accompanied by a well-built man in late twenties. I was just so frustrated that I got out of the car and screamed at the woman, rightly accusing her of having no sense of parking, and her ridiculous response was, “I had gone to the bank.” Well, so had all of us, but could not she see that she was blocking many cars in front of her. I somehow can’t tolerate people who try to defend themselves wrongly, and I was quite intent on hurling some verbal volleys at her. In defense, she asked me not to shout, and my reply, “What do you expect? I have been getting frustrated for past thirty minutes and you expect me to be polite.” When a few more people echoed the same opinion, she grew weak, and moved inside her car and reversed at a pace that we could have gone off to sleep.

I won’t mind admitting had the car owner not turned up for another ten minutes, and I wouldn’t have found space, I would have called the police and broken the door glass to pull-up the hand brakes.

Well, on the hindsight, I feel that it was natural to lose temper at such an act of ignorance. With parking problems increasing day by day, every citizen must realize his duty of parking his vehicle at the right space and area. It was especially sad to see an Aaj Tak employee act so irresponsibly, especially since the TV channel highlights problems of society. That was a poor branding of the TV channel, and poor advertisement of parking basics.

Bevde Zameen Par!

Posted on March 2nd, 2008 by Harsh

Found this funny thing in my mailbox! Cudnt help sharing! It was titled “Bevde Zameen par”

Main Kabhi Batlata Nahin
Bar main daily jaata Hoon Main Maa …
Yun To Main,Dikhlata Nahin
Daru peekar roz aata hun Main Maa ….
Tujhe Sab Hai Pata, Hain Na Maa…
Tujhe Sab Hai Pata, Meri Maa…

Theke pe Yun Na Chhoro Mujhe ,
Ghar Laut Ke Bhi Aa Naa Paoon Main Maa…
Paua lene Bhej Na Itna Door Mujko Tu,
Ghar bhi bhool jaun main Maa…
Kya Itna Bura Hoon Main Maa…
Kya Itna Bura Hoon Main…Meri Maa..

Scotch main ,itna peeta nahi,
Peg Se Seham Jaata Hoon Main Maa
Chehre Pe Aane Deta Nahin
Lekin kabhi ludak jaata Hoon Main Maa
Tujhe Sab Hai Pata…Hai Naa Maa
Tujhe Sab Hai Pata, Meri Maa …

P.S: Please ignore this post if it illustrates humor in bad taste to you!

Is it time to bid adieu to Musharraf Mia?

Posted on February 19th, 2008 by Harsh

There is something about Pakistan that I believe intrigues everyone. And when it is election time in Pakistan all of us look forward to some news from the Islamic state. Today, Pakistan has gone to elections after a yawning gap of seven years. Many take it as a historic step, especially the western countries that have always believed in democracy, not to mention the Indian state authorities as well. I am sure we Indians also want to see a change. We have had enough of Musharraf now, isn’t it?

In the morning I read about Jemima Khan, ex-wife of Imran Khan, and a few journalists, taking interview of Musharraf. Jemima did it for The Telegraph, a move that was not recommended by her ex-husband. Jemima described Musharraf as a man with immaculate hair and artful white hair at temples, wearing a formal brown suit. Musharraf is quite a man I think. His demeanor is that of a typical Fauji, with nicely trimmed moustaches, flawless hold over the Queen’s language, and the authority with which he speaks. He reminds me of my late grandfather who was a Colonel in the Indian Army.

With Pakistan going to polls, there is a huge security everywhere in the country. It is as if the US has said that they are going to attack the civilians. Zardari, the president of PPP, made an emotional statement that every child of Pakistan is like Bilawal to him. Oh! C’mon Mr Zardari give me a break. We are quite used to this kind of stuff here in India as well. But I give Mr Zardari a very good chance of winning. He can really capitalize on Benazir’s assassination – the lady who has already been termed as a martyr. Moreover, a very heartfelt biography of Benazir was released some time back which made a lot of news all over the world. Bilawal is a good looking young man who seems to have a good and balanced mind on his head, not surprising considering he comes from a family of seasoned and adroit politicians.

With the elections over for the day, I have read that the turnout has been too low, because of security concerns. This is a shame for democracy with people fearing that there may be bomb blasts or terrorist attacks. This is an indication that Musharraf’s government is a failure since it has even failed to give assurance to its citizens that elections will be safe.

I don’t really much understand how politicians influence elections – my friends constantly tell me that everything is fixed and influenced. But I think these elections will see a change in the government of Pakistan. If Musharraf goes, I think he will always live in exile, and will have a hard time returning to his country. There is a high probability that either Sharif or Zardari will come to power. We all know both of them are not great friends with Musharraf. I don’t know what’s going to happen to that man. Will he be going to the Middle East or UK or perhaps come to India – anything is possible.

Is 30s the new 20s for Aus team?

Posted on February 18th, 2008 by Harsh

I spent a part of my Sunday morning watching the Australians bat. Since they lost 9 wickets today, I got to hear every player’s brief intro before he came on to bat on the pitch. Though I follow cricket very religiously, I just could not help noticing the age of Australian cricketers. Most of them were well above 30. That does not surprise me when you compare it with the Indian team, which must be having an average of 24-25. On the other hand, the Australian team’s mean age must be 32. Only Mitchell Johnson and Michael Clarke seem to be in their 20s.

This is also reflects the two completely different policies of CA and BCCI, Cricket Australia and Board of Cricket Control of India, in case you are not aware. While the Indian board is more far-sighted and has chosen the team keeping the 2011 World Cup in mind, CA has chosen experienced over lesser experience. I say that because even back-up players such as Chris Rogers and Craig McGill are also 30 and 35, respectively. It is not a new trend in Australia, where every player labors for 7-8 years in the tough domestic circuit before wearing the revered “Baggy Green.” This formula has worked for Australia and nothing proves it better than their success, especially three consecutive World Cup wins, and also that no country has been able to challenge their prowess.

However, many cynics now say that the Australian Golden Era is now on the verge of end. You would agree that when Hayden was out of the Perth Test, Australia never got off to a good start, and they have been missing Glenn McGrath and Shane Warne, especially against India. The bowling attacked looked toothless in Perth and Adelaide. Moreover, many critics also say that Australian batting has also crumbled more frequently in the recent times. Perth was a disaster and they are yet to come up with a score of above 250 in the ongoing CB series.

Coming back to the age factor, staring from the top, Mat Hayden is 37, but don’t read too much into it; he is far more agile that Ganguly would have been in his early 20s. Gilchrist is 36 and he is going; good bye, Gilly – you were the best of ‘em all. Ricky Ponting is 32 and he is the teenager in the team. Clarke the pup is 25 and future captain, and if Ponting’s form slump continues then he may be crowned in a few weeks. Symonds is 32 but he looks good for at least another 5 years to me. Hussey is 33 and may just last till the World Cup 2011. Amongst the bowlers, Bracken, Lee (both 30) and Johnson will be there in 2011. Clark at 32 seems unlikely, and Brad Hogg, 37, will be seen in the box, perhaps.

By the next World Cup, Hayden and Hogg will certainly be absent. Symonds, Ponting and Hussey will be playing their last few games, and may have lost their agility. Due to the busy international calendar, don’t be surprised if all of them choose to retire before the WC, especially because all of them are regulars in Tests too.

If you look at the Indian team, I think everybody except Sachin Tendulkar will be there. Most importantly, everyone will have played good 200 games by then. This makes India my favorite, considering the next WC is scheduled in the sub-continent. I may be taking my call little bit too early, but I am rarely wrong when it comes to the gentleman’s game.
You made your debut when your child studied more books than the balls you had hit
You hit centuries after centuries; in the off season your wives were left expecting
Your run, exercise, and keep your body vigorous; washboard tummy and falling hair
In the age of retirement, you talk of records; days are not far off
When opponents will address you “uncle”; CA will send U-30 toU-19 tournaments

Not the usual Khan!

Posted on February 16th, 2008 by Harsh

Nowadays I am very occupied getting my new office made. Getting interiors done of a new unfurnished space is quite a task, especially when you are inexperienced at handling many vendors, and that too like carpenters, painters and electrician. In past five days or so, I have more or less finalized the vendors and negotiated, re-negotiated and re-re-negotiated. The whole process has been very interesting to say the least. A few things really intrigue me, especially the lingo of contractors. I have not quite understood why they called laborers “labor” first of all. Secondly, they have invented certain terms that are simply not comprehensive and it is stupid to find logic in them.

Anyhow, one person who I have really liked during this process is my carpenter Atiq Khan. He is a person with average height and keeps a well-trimmed beard, and you can always see him wearing the traditional Pathani suit. Khan sa’ab, as I call him, has dark brown eyes, and looks like a direct import from Afghanistan. No offence meant; he is as much an Indian as I am. Pathans have always intrigued me. They take me back to my childhood days. My grandfather was from Peshawar the land of Pathans, and my grandfather or dadaji always told me tales of Pathans and how they devoured dry fruits, not to mention the tales of their laborious nature and muscular physique. I think I have it in my blood too, though I am not very well-built. Some 5’9” I think ;) .

Khan Sa’ab is an excellent craftsman also. His forefathers have been wood workers and he has had ustaads and now he is old enuf to become an ustaad. What I really like about Khan Sa’ab is how he laughs and smiles. He is absolutely cheerful and spreads the smile around. Unlike my other vendors and contractors, he enjoys my joke, laughs whole-heartedly and is not shy of cracking a joke or two as well. He has a certain way of talking which is clear and unique. I remember reading about a very old Bollywood movie called Kabuliwalah, which had Balraj Sahni (of Do Bigah Zameen Fame) in it. Khan reminds of that lovable Kabuliwalah, and that’s why I like him. There is also something mystic about him that is likeable.

Though my peers have already warned that Khan is overcharging and taking much time to finish the job, I don’t mind working with him at all – because for me he fulfills two major criteria of working which is, quality of work and comfort level. I have to really argue with Khan at times and he argues well enuf to give me a headache, but always with his typical smile.

I hope you do a good job Khan. My new office is close to me, and I am putting everything in it.

Social Media Optimization – Coding and de-coding SMO

Posted on February 7th, 2008 by Harsh

Off late, I have heard a lot about Social Media Optimization. Since it is a content-driven concept it really interests me a lot more. Few companies however have understood the true concept of SMO, which is set to be the next wave after SEO, which has been the big daddy of site optimization processes.

With more and more businesses going online, there is scope for more optimization activities. SMO is the child of modern age social networking sites. At the end of the day, every business wants to reach the end consumer, and every end consumer is present there on SNSs, blogs, forums, etc.

SMO uses media sites as a tool to publicize the product/service/business and also optimize the website in the process. In my opinion, SMO is a revolution, a booming process that can bring enormous traffic to your website, if you do a few things correctly. It also helps your content travel, and lastly it is very cost-effective. Also, the cost of SMO can be regulated. It depends on a company to what length it wants to get SMO done, therefore doing SMO within their budget.

For me, following are the benefits of SMO:

Visibility – Social Media Optimization increases the visibility of your website. You get more traffic and your links are placed at many places on the web. More and more people visit your website; you only need to position the content according to the taste of your website visitor.

Helps your content travel – The WWW is gigantic. No body actually knows how big it is – at least I don’t. May be Google or Alexa know. Traveling in the virtual world is a lot difficult than traveling in the real world, simply because you do not know the ways. Well, coming back to more sane talks, SMO helps your content travel, and has more eyeballs gazing to it.

Brings more traffic - SMO can give you far better results than very expensive SEM. What if you target blog owners, community owners and forum administrators? Moreover, you can target blogs and communities that are pertinent to your business and industry segment. For example, if you are from the travel sector, you can target blogs and communities related to cities/countries.

These are three major benefits, but SMO does more – improves inbound linkability, popularize the website, does branding.

However, to do effective SMO you need a more systematic and sustained approach when compared with SEO. It is important to draw a strategy before doing SMO. Execution is easy, but strategizing is challenging. Right strategy and execution can bring in results. Type “Social Media Optimization” in Google and you will have millions of results, and I am sure this is going to increase with time, and I am contributing to the rise here.

It is the next big thing, for sure! Know more here

Just how big can CM be – II

Posted on February 2nd, 2008 by Harsh

After the last night’s scribbling, I realized that I had more to say about CM, and perhaps share more. My objective of putting posts about CM is to let prospective and current employees/clients have an insight into the company. Also, I won’t mind having prospective investors know more.
As I said, there so much more CM that needs to be said. Overall, we provide every service under the content umbrella, barring video and audio content (at least as of now).  Over the years, we have worked for companies such as GE, TV-18, MIH and MS. Besides, we have also been fortunate to have worked with some of the finest upcoming SMEs in India and the US.

CM runs on two business models. One is to have work-from-home writers who have been the backbone of CM for a long time, and the in-house experts. We plan to grow both the models. The former has given us access to some of the finest talent and the latter more reliability. The blended approach is a success for us, and I am confident it will continue adding more value to the customer as we go along. Our third business model is also catching up, which is to have zealous writers turn into entrepreneurs. We are offering entrepreneurial opportunities to people outside Delhi form development centers for CM.

CM will grow on these three models. It is very hard to quantify right now, but I think the next one year will bring more clarity and I should able to know the exact figures. The amount of work, I believe, should not be a problem. We have humungous client work and many internal projects to be worked upon. If a VC steps in amidst this planning, then things may just accelerate.

Also, CM will be coming up with more specialized, super-niche websites that will target specific customers. These sites will be based on one service. The plan also is to develop such sites into full-fledged portals.
We have a very sound process of working now. A dedicated manager, expert writers, editors, round-the-clock availability. The system is there, but as we grow the effort will be to make it sharper.

Will keep you posted!

Just how big can ContentMantra be?

Posted on February 1st, 2008 by Harsh

I have often asked myself this question, and have been at times at the receiving end too.  Just how big I want ContentMantra to become? Well, my instinctive reaction is that there is no end. ContentMantra can be big and keep becoming bigger and bigger.

If I take a more rational viewpoint, I would say that ContentMantra will be say a 100-people company in the next five years, with operations in India and overseas. I have also felt that no. of people is a wrong way of measuring the company size. ContentMantra today is not a success because of the sheer size of its team, but due to its commitment to quality and focussed approach. It has been good 8 months since we put the website live, and two months since MantraBlogs went live. I agree that the posts have not been very regular but the effort is on to streamline that, and share more with our regular visitors.

Coming back to the main topic, I see ContentMantra as a firm catering to the quality-sensitive clients, which would essentially be the top companies. It is sad that most of the SMEs are non-serious customers who like to bully their vendors. We have always been sure that we do not want to work for companies that see content as a secondary or complimentary service, regardless of the size of the company. Our approach requires client involvement at all levels and his participation in finalizing the content. The process of to and fro of content between CM and client goes on for many days (this depends on the quantum of work).

Another way of measuring the size of the company is measuring the increase in revenues. Since italics (the parent company) began in July 2005, the revenues have gone up by almost 100% with a 250% growth is forecasted in the third year (end of fiscal 2009). The growth has been encouraging. I somehow also candidly admit that this growth could have been better, had we been more aggressive with our marketing. Anyhow, we have also learnt a few important lessons in the first few years of our operations. Bad clients, default payments, bad decisions, good clients, incentives, good people, bad people – we have seen it all. These experiences have also made us more aware, cautious and intelligent.

As an entrepreneur, I see CM spreading to many cities in the coming years, forming strategic alliances with quality-centric companies. One of our objective is also to encourage entrepreneurship across India, and we will establish development centers in collaborations with expert writers for that. I have personally come across people with great potential and talent and I would be happy to work with them by helping them form companies and nurturing them in whatever way I can. ContentMantra can never be big unless its people become bigger. The people who work with CM are its biggest assets, the driving forces, and future leaders and innovators. CM may have started with one man’s dream but now it is a reality that is being worked upon by many like-minded and talented people. I would love to have many more such people join us and move towards more success.

Having said all this, I would like to say that CM would never forget its role as a socially responsible company. Many companies don’t realize that they can do so much for the people outside it also. What happens to your obsolete computers? you sell it for a few grands…why not donate it to a boy who studies in a municipality school, or donate it to an NGO. It is always good to re-invest money in your company but sharing a bit with the community will always keep you grounded. This is one value that I would like every person in ContentMantra to have. It needs to be infectious.      

“I will remove poverty from India”

Posted on December 29th, 2007 by Harsh

The day after Christmas I had a meeting at Shangri-La with one of my customers who had flown down from the United States. A bulky but warm person, he had some business with me. I had met him earlier also around one and a half years ago, and had found him very expressive, opinionated and hyper-active. He was pretty much the same this time but I got to see the other side of him.

I met him at noon and and as usual we went ahead discussing the nittygritties of the deal. The meeting was fruitful and interesting. However, after the meeting concluded, we had to go to Connaught Place for some work. My client and I sat in the up-market BMW car and zoomed off towards the outer circle. On our way, he told me how he held India in high regard due to its strong and high moral fabric. Being a historian, he had always respected the culturally-rich Indians, and addressed Indian professionals as “smart minds.” Whenever I get to meet or talk to foreigners, especially Europeans and Americans, the inevitable comparison between India and China comes up. He “bet on India”.

While driving through CP, we stopped for sometime at the red light. Unsurprisingly, a few beggars rushed towards our car and went around doing their business. Seeing this, the man remarked, “There is a lot of poverty in India. Every person in my county should visit India and be thankful that he was born in the United States.”

I had mixed feelings towards this statement. I could feel the honesty in his statement and that he could value his money and good luck of being born in a rich country. On the other hand, I felt sad that a foreigner saw India as a poor country with poor people. To argue on this case, I showered some facts on him, saying that “There are more millionares in India than China, there are tens of Indians in Forbes 500 list, the rich in India buy aircrafts not cars.” I also told him that Delhi had more millionaires than any other city in India. He quickly acknowledged the fact, but threw up an unexpected volley. He said, “Don’t the rich do anything for the poor in your society?” This was now difficult to answer. Sometimes, reality is hard to accept. I was honest, and replied in negative, and my affluent client was moved and stirred. I believe that we as Indians have been seeing poverty since our younger years, and we take as a part of our society. This has made us so self-centered that we don’t care about the hungry stomachs, or the shivering skins on cold winter nights. It is so normal for us to have beggars on traffic signals, railways stations, and big markets.

The American did not say a word and we moved on to the place where we were going. My mind was talking to me, telling me that every rich Indian has been too selfish. With economy doing well and middle class blossoming, all of us are busy graduating from a Titan to a Tag Heuer, from a Raymond’s to a Gucci, from an Esteem to a Civic, and from an apartment to a penthouse. Does this really make sense is an argument I would not want to get into.

The day after meeting the American and having exchanged a few cultural viewpoints, I received an email from him, saying, “Harsh when the time comes i want to use my business to help make a difference in india with the poor..you were so right about the need for those of us that are fortunate needing to help those who are not..i feel there is a karma and responsibilty to act charitably if possible.. ”

The mail moved me.

Moving ahead, he had written, “it is good to learn that you feel a need to help the poor as well..yesterday while in the car..I was approached by about four different people..I finally gave $10 to a cute little girl..my fear is she might have some
shark or boss taking her money..bottom line is everyone needs to do something – we are so lucky to have
resources, food, clothing medical, education, and choices..our lives mean ZERO and in 500 years even less
important if we do nothing and just take.. ”

I agree with every word he wrote, and I replied back saying that I would be more than happy to help him in anyway I can to launch this initiative. What is the use of our life if we cannot help those bodies who have bone and flesh like us. Everything said and done, I believe now is the time to stop talking and making a difference. Donating money is not right solution, but working at the grassroot level is.

I wish my philanthropist client comes to India again, and we dedicate some part of our lives doing that would gratify both of us.

I hope…

Dumbstruck!

Posted on November 24th, 2007 by Harsh

At times, certain events happen in your life that make you think of the objectives of living from a fresh perspective. One such incident happened with me when I was in Indore (in Madhya Pradesh, India) earlier this week to attend my cousin’s wedding. The night ahead of the D-day was a cultural event organized by the bride’s family and had many relatives dancing to the Bollywood tunes. The event was nicely arranged with a stage set for dancing and a DJ alongside who played popular and peppy Hindi movie numbers. You had a local Shah Rukh Khan and Salman Khan dancing to them (thank god they did not imitate Hrithik Roshan!). Continue reading