When someone tells you to write a white paper, it can easily make you yawn, but not when someone says 'case studies'. Case Studies are about putting experiences in short succinct words. They are like small testimonials of life, following the same real life patterns of challenges and solutions. But, case studies are not that easy to write. Before developing case studies, one needs to carefully understand the purpose and significance of case studies and how do they eventually help your client?

A case study develops a high level of reasoning and is usually valued for its imitation of life. When a prospective customer reads a case study, he is assured of the company’s capabilities and experience. A case study helps to analyze the services and solutions offered by the company. It provides an impressive medium to communicate the various macro and micro aspects of a particular real life business situation. So how do you write a case study that is power packed, yet is digestible by the reader? Here are a few tips that I have learnt while writing case studies. They might come to aid for content writers who are struggling to write persuasive case studies.

Keep it short simple and revealing - You can not afford to write epics and dramas on the web. Your case study needs to be short and succinct. An efficient case study is the one that has a beginning, middle and an end. It needs to build suspense and then reveal it.

Expose real business pain - cater to business pain areas as a prospective customer is not reading your client's case studies for entertainment, he wants to see what the organization is capable of and how it has handled tricky business situations in the past.

Have conclusive, quantifiable results - Since the ultimate aim of the case study is to build trust and ultimately increase sales, a conclusive result or outcome is essential to convince the reader. You can not afford to say that the ‘problem was solved’. You need to comprehensively explain the measures that were taken to solve a particular hurdle; you can also mention the value that your client brought to the customer in the particular case by mentioning profits or any other beneficial data.

Make problems sound like challenges - You can afford to be a little exaggerative when it comes to case studies, after all they are a marketing tool and there is no harm positioning your client as a fighter who has won many battles. Make hurdles sound like challenges, to modestly boast about their capabilities.

Have Testimonials - Including a testimonial of the customer involved in the case study is an excellent way of increasing your client’s credibility and reliability.