Tagline creation is a specialized writing job and is not that simple as it seems. A power packed tagline can make our business grow by leaps and bounds and a vague ineffective tagline can prove disastrous.

People associate brands with their taglines. If your 100-page website or 20-page brochure is designed to interest people and buy from you, a tagline does the same work in the fraction of a second, usually with not more than ten words! This underlines the importance of words in tagline creation.

What to keep in mind for successful tagline creation?

Professional tagline creation can get your message across to your target audience with the minimum words and maximum impact.

• Apt use: One-shoe-fits-all theory fails

A tagline sums up your company image, information about the product and its benefits in a few words, usually not more than a sentence. Here, the same words can not be used for different products or brands in tagline creation. The words used need to be exact and appropriate in tagline creation. For instance, 'Helping you communicate' for a mobile phone company is non-inspiring.

• Big words have small impact

A drastic mistake in tagline creation can be wordsmithing a fabulous tagline loaded with heavy words which sounds good but means nothing. Professionals in tagline creation aim at keeping the tagline short so that people can remember it and recognize the brand. For example, 'cascading into omnipresent horizons' may sound good but is mere gibberish.

• Test: I-wish-it-were-that

The sign of a winning tagline is one which does not blow its own trumpet (even in classical music style) and still manages to sell the product. In tagline creation, it is seen that the tagline does not make big promises alone. For example, 'Fabulous, amazing, out-of-the-world experience, makes you fair before you can pronounce its name for a fairness-cream does not attract but repel.

Tagline creation at Content Mantra:

We know our job. We are experienced professionals in tagline creation and create taglines which register in customer memory immediately.

We understand: keep-it-simple is the best theory...

...people remember small and crisp taglines.

We understand: knowing product and audience is vital...

...we have worked with people from all walks of life.

We understand: quality is essential...

...experience in professional copywriting brings security.

If you have any questions, need help or suggestions, please feel free to contact us.